Willog Co., Ltd.

Willog Co., Ltd.

Technology Area(s) : Big data, Data analytics, IoT, Software as a Service (SaaS), Supply chain and logistics

Willog is an asset visibility solution start-up in the supply chain space. Their innovative sensor device provides customers with reliable conditiond ata for their products without relaying on third- parties for their shipments’ trail. The device is pre-configured with customers’ product information, and it records condition data (e.g., temperature, humidity and shocks) seamlessly across any transportation modes.

Shortlisted finalists are enrolled in a two-phase, 12-week programme.


Phase 1: Fit Check - Market Discovery and Validation

Kickstart your journey by diving deep into the heart of your market! In this phase, we'll help you answer the pivotal question: Is there a product-market fit for your solution? Validate your tech, test your assumptions, and find the perfect match for your innovation. A review will be conducted at the end of Phase 1. Only selected participants will advance to Phase 2.


Phase 2: Gap Busters - Navigating New Markets

Now, it's time to bridge the commercial gap. In this phase, you’ll partner with industry veterans who bring sharp business insights to the table. Together, you’ll navigate and conquer markets that may be uncharted territory for your startup.


Although the programme is designed for remote and overseas participants, in-person participation is required for the following events conducted in Singapore: